How to Select the Perfect Label for your Beer?
Have you asked yourself why an inferior product sells better than a decidedly better one? Sometimes, this all comes down to product presentation.
Remember the phrase “don’t judge a book by its cover?” Well, whoever said this phrase is both a genius and a fool. A genius, because a product, no matter how good it is, will not sell if it isn’t presented appropriately. And, a fool, because it is usually a mistake if you, as a producer, have to let your consumers dig deeper to find the gem within the limestone.
It is imperative that you do whatever it takes to attract the consumers the moment that they glanced at your product. And it is the same with beer labels.
This list contains definite must-dos when figuring out a beer label.
Know Your Product
While you may already know your product, it doesn’t necessarily mean that it could be easily translated into a visually pleasing label that can attract your target consumers. Ask yourself these:
- What is the personality of your beer? (Is it an ale, lager, or, draught?)
- Who is your target audience? (Gender and age group)
- How are your consumers going to buy it?
Major Things to Consider When Choosing A Beer Label
You need to know whether you want your beer in a bottle or in a can. Suppose you chose both, then, consider these:
- Label shape and size
- Typhography (font and font size)
- Style and imagery
- Keyword-based information about your beer
- Fine Print (this should include net contents, alcohol content, legibility, type size, beer class and type, company’s name and address)
- Color of your label (different colors appeal to different genders).
Have you ever heard the phrase “dress to kill?” Well, that phrase is applicable to just about anything. And yes, including beer label designs.